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Welcome to Vida Beauty & Wellness Med Spa: Where Inclusivity is the Essence of Their Existence

We Treat 
By: Tiffany Bowman | February 28, 2024

Founded in Stockton, CA by visionary female entrepreneur Rocio Hernandez, Vida Beauty & Wellness embodies a harmonious blend of expertise and warmth.

As a veteran and a previous women’s health nurse, Rocio is fluent in both the languages of medicine and Spanish, and takes immense pride in her spa’s ability to cater to the needs of the Latinx community. Her roots bridge the gap between healthcare and holistic wellness, ensuring that every guest feels understood and valued.

Rocio’s mission at Vida extends far beyond conventional beauty standards. She believes in providing a safe haven for all individuals, regardless of gender, race, or ethnicity and the recently revamped spa embraces a space that radiates comfort, warmth, and individuality - a representation of the very essence of Vida’s existence. 

Join us in a Q&A with Vida founder Rocio below and discover a haven where inclusivity thrives, and wellness knows no bounds. Because at Vida, everyone belongs.


What first inspired you to open a business? What was that initial journey like?

This is actually my second business! My husband and I own and run a GastroPub here in Stockton, we’ve had it for 5 years now.  I entered into the world of aesthetics by chance. I was a women’s health nurse for years and felt I could do much more for people outside of mainstream healthcare. More specifically, the Latinx population.  

What types of treatments does Vida offer? Any specialized focuses or favorite services? 

At Vida we offer non-surgical, minimally invasive aesthetic and wellness services.  


Neuromodulators, dermal fillers, fat dissolves, microneedling, PRP, chemical peels, medical grade skin care, facials, laser treatments, IV vitamins, and vitamin shots. 

My favorite treatment is Microneedling with PRP paired with a Vitamin C IV drip, it’s a simple procedure that gives the skin a refreshed appearance and the vitamin C helps combat free radicals, addresses oxidative stress, and adds brightness to the skin.

I understand that you have recently unveiled a rebranding - congrats! Was there anything specific that encouraged you to do so?

Thank you! The space and clinic had a very sterile feeling to it which is fine, however, I envisioned a space that was welcoming, comfortable, and unique.  A place that is all inclusive where people can feel at home and relaxed. 

Is there anything you’d like new and/or returning customers to know about your medical spa and/or specialists? 

At Vida we pride ourselves in providing a safe space for all people regardless of gender, race, and ethnicity.  We speak fluent Spanish and pride ourselves in our ability to serve the Latinx community. 

At We Treat, we pride ourselves on extending as much support as possible to entrepreneurs such as yourself. In what ways has We Treat been supportive to Vida?

We Treat provided us with the tools and support to successfully open the clinic without worrying about the legal and administrative hurdles. They are available to answer any questions and we are confident we will get the most up to date answer. 

What advice would you give to other individuals wanting to start in the med spa industry? 

Just go for it! It is definitely something that is frightening and there is no guarantee there will be immediate success, however, life is about taking risks and putting yourself out there.  I always say “if it doesn’t scare you then it’s not worth it!”.  

When getting started, did you speak with other companies? What made you choose We Treat?

I did speak with a couple more companies, however, they did not offer the all inclusive services We Treat offers. 

Would you recommend We Treat to others? 

I would and I have!


Where to connect with Vida:

Get in touch with us!

Contact us today and let us help you get started.
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We Treat brings prescriptive aesthetic services to your organization or management company by following proven strategies to grow patient loyalty and profits.
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