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The Importance of Social for Your Spa: by the Numbers

We Treat 
By: Tiffany Bowman | February 08, 2024

Social media has become an indispensable tool for businesses, brands, and products alike. The impact of social media on consumer behavior is profound, and understanding the numbers behind it can be the key to unlocking success for your medical spa. Let's delve into today’s statistics that emphasize the importance of social media and explore how leveraging this platform can elevate your medical spa to new heights.

The State of Social Media

Consumers' use of social media is increasing by the minute. Did you know that 54% of consumers say their use of social media has increased in the past year. This trend is expected to continue growing, making it crucial for businesses to adapt.

In addition, 62% of consumers say that social media has become the preferred way for them to learn about companies, and agree that companies without a strong social presence will struggle in the long run.

The Social Discovery Experience

1 in 3 consumers use social media to discover new products and services, with 55% of consumers agreeing that social media is their primary source for learning about brands or companies.

With that, 72% of consumers are more likely to increase their spending with a brand or company after a positive social media experience.

Connecting with Customers via Social Media

As social media is emerging as the primary way consumers discover and connect with new companies, products, and services, 68% of consumers agree that social media enables them to interact with brands and companies, and they find it more engaging to connect with a company on social media than through other channels. A staggering 78% of consumers say they’re more likely to make a purchase after a positive social media experience.

In addition, 44% of consumers use social media to connect with a company's customer service, as opposed to phone, email, or website contact.

Utilizing Social Data for Your Spa

Utilizing Social Data for Your Spa

Social media is predicted to become the #1 most important source for data and insights informing business decisions in the next three years. Leveraging your social media to collect valuable insights into consumer preferences and trends can offer a huge advantage in developing your social media strategy, and utilizing social platforms as a primary channel for customer service offers a scenario for clients looking for support. Lean into your social channels to:

  1. Educate Your Clients:
    • Share informative content to educate your audience about spa services, treatments, and overall wellness.
  2. Build Trust:
    • Showcase your spa and staff to build trust with your clientele.
  3. Inform About New Services and Products:
    • Keep your audience informed about the latest services and products your spa offers.
  4. Analyze Trends and Tailor Communications:
    • Use social data to analyze trends and tailor your communications to individual customer needs.

The numbers don't lie—social media is a powerhouse for your medical spa's success. By understanding and harnessing the potential of social platforms, your spa can not only stay relevant but thrive in the competitive landscape. Our We Treat experts have helped numerous spas boost their social presence by upwards of 200% through embracing trends, engaging with audiences, and letting a strategic social media plan be a driving force behind the growth of each medical spa. Contact us today for help developing and managing your social strategy!

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