Spa Spotlight: Plush Laser

Plush Laser operates two locations: one in Birmingham, Michigan, and the other in Scottsdale, Arizona. Both facilities, led by Sarah Tankiewicz, RN, offer services such as Laser Hair Removal, Laser Facials, Microneedling, and Skinbetter Peels.

Meet Sarah Tankiewicz, the visionary force behind Plush Laser. Over two decades ago, she envisioned transforming med spa standards in Birmingham, Michigan. Today, that vision has blossomed into a trusted and expanding brand, recently making its mark in Scottsdale, Arizona. Dive into Sarah’s inspiring journey of entrepreneurial prowess that sets Plush Laser apart in the competitive world of medical aesthetics.

From perfecting the art of laser hair removal to harnessing the power of social media, Sarah’s story is one of ambition, dedication, and the relentless pursuit of excellence. Carolyn, our very own We Treat med spa expert, recently sat down with Sarah to delve into the details of her phenomenal success.

Plush Laser’s evolution began with a focus on laser hair removal, an area where Sarah and her team have truly honed their expertise. As a Registered Nurse and seasoned treatment provider, Sarah emphasizes the importance of mastering the craft before expanding services. Today, Plush Laser offers a combination of laser hair removal and laser facials for skin rejuvenation, providing clients with smooth, glowing skin and revitalized self-confidence.

Plush Laser's engaging Instagram channel serves as a digital business card, offering potential clients a glimpse into the quality and professionalism they can expect. Sarah notes that most clients check social media before visiting, making it essential to maintain a strong online presence. “A social media presence is imperative for your med spa, or any business, in my opinion.” Additionally, glowing Google reviews are crucial for building trust and attracting new clients.

Plush Laser’s polished social media presence is the result of a dedicated creative team based in Scottsdale. The team handles everything from professional photography to behind-the-scenes content, ensuring that the brand remains fresh and engaging, “they have really created and cultivated the brand that is Plush Laser”. Sarah believes that having the right team to manage and create content is just as important as the social media presence itself.

What sets Plush Laser apart from its competitors is its investment in marketing, high-quality content, and branding. Routine professional photography and authentic behind-the-scenes glimpses into the spa’s operations create a compelling and trustworthy image. This commitment to great content and brand cultivation ensures that Plush Laser remains a leader in the industry.

“It was never a question of ‘will we expand?’ - I have a big vision for Plush, so it was more of where to expand.” When considering new locations, several factors led her to Scottsdale. The demand for Plush Laser's services was high, and the city's vibrant market aligned with her long-term goals. Additionally, having a creative agency and a trusted team member, Liz, based in Scottsdale made the transition smoother. Liz now successfully runs the Scottsdale location, ensuring that Plush Laser's high standards are maintained.

Sarah credits much of Plush Laser’s success to the partnership with We Treat. From the initial comprehensive support that seemed “too good to be true” to the ongoing assistance that has facilitated Plush Laser’s growth, We Treat has been an invaluable ally. Sarah's advice to aspiring entrepreneurs is to seek out experts, “masters of their craft”, who can provide substantial value and support, making the challenging journey of starting a business more manageable.

Sarah's key advice for those entering the medical aesthetics industry: “Try to be the best you can and over-provide value. Don’t think you have to do it all or be everything - find experts who can really help set you off on the right foot. It's a no-brainer. It's a must.” Her experience and success with Plush Laser serve as a testament to the power of dedication, passion, and the right partnerships.